行政院農業委員會台南區農業改良場   研究彙報第64號

 

小果番茄設施栽培經營模式之研究∼以太保市專業農民為個案

盧子淵

摘  要

盧子淵。2014。小果番茄設施栽培經營模式之研究-以太保市專業農民為個案。臺南區農業改良場研究彙報64:87-99。

  設施栽培是國內精緻農業重要的生產模式,但初期農業設施與機械設備投資成本偏高,讓想加入設施栽培的農民會有所疑慮。本研究採用質性研究中的個案研究法,透過深度訪談個案後採用優勢-劣勢-機會-威脅(SWOT)分析及成本-數量-利潤(CVP)分析,探討太保市專業農民設施栽培小果番茄經營模式,提供營運管理資訊,解決農民的投資疑慮,使其有信心投入設施栽培行列,生產安全高品質的農產品,增加收益。

關鍵詞:小果番茄、設施栽培、個案研究
接受日期:2014年6月4日


Study on Business Model of Cherry Tomato under Protected Cultivation
-A Case Study of Farmers in Tai-Pao County

Lu, T. Y.

Abstract

   Protected cultivation is the important production pattern of quality agriculture in Taiwan. Farmers who wanted to apply protected cultivation were concerning about the high cost of investment and equipment at the beginning. This research was based on case study using the in-depth interviews. Then, through strength - weakness - opportunity - threats (SWOT) analysis and cost - volume - profit (CVP) analysis, we can explore cherry tomato cultivation business model of the Tai-Pao city farmers who offer operational management information to other farmers. Therefore, the farmers will have confidence in protected cultivation and increase their higher profits.

Key words: Cherry Tomato , Protected Cultivation , Case Study
Accepted for publication: Jane 4, 2014


    回研究彙報目錄