行政院農業委員會台南區農業改良場  研究彙報第47號
 

台南區農業改良場出版品訂購網之建置與評估

黃惠琳、王美欣

摘  要

黃惠琳、王美欣• 2006 •台南區農業改良場出版品訂購網之建置與評估。台南區農業改良場研究彙報 47 : 39 - 54 。

94 年完成本場出版品網路訂購網網頁之建置,提供民眾線上選購本場出版之書籍,自 94 年 8 月下旬上線服務起至 12 月底,已接獲 43 筆訂單,銷售金額 13,000 元。根據網路使用者問卷調查顯示,全部受訪者都表示日後會利用本場出版品訂購網購買書籍,顯示網友對網路商務的接受度很高,預期日後網路商務在提升政府為民服務品質上將扮演重要角色。針對出版品訂購網網友的調查顯示,農業知識來源主要為農業雜誌( 91.2 %)及網際網路( 68.4 %)。農業相關書籍的來源以書店門市( 84.2 %)、農改場等政府單位( 42.1 %)及網路書店( 26.3 %)最多。受訪者經常瀏覽本場網站( 63.2 %),也常常在本場網站查閱出版刊物或文章( 84.2 %)。在滿意度評量上,以“訂購流程說明”及“整體評價”的評分最高,而“付款方便性”及“服務效率”則有待加強。本場出版品訂購網的優勢為可立即出貨,不會有買不到書的問題。遭遇的問題則包括無有效退款機制,購書款一匯入國庫,無法辦理退費;郵資由業務單位支出,但收入卻直接入國庫無法動用,造成業務單位的成本負擔;販售、贈閱 ( 推廣用 ) 書籍由同一單位保管,庫存難以管控;販售及贈閱標準難衡量,易招民怨。本場網頁建置的相關經驗可為其他政府單位參考運用。

關鍵詞: 出版品、網際網路、線上訂購


The Establishment and Evaluation of On-line Purchasing Web-Pages for the Publications of Tainan DARES

Huang, H. L. and M. S. Wang

Summary

The on-line purchasing mechanism is designed for the publications of Tainan District Agricultural Research and Extension Station (DARDS) in 2005. This website is opened to the public in August 2005. Owing to detailed book information and convenient purchasing procedure, the web received 43 orders with total purchasing amount of NT$13,000 during the period of late August to December. An on-line survey for the web visitors showed that all visitors are willing to use this website to buy our publications, reveled that web business will take an important role in enhancing the quality of government services. A web survey for the website showed that the sources of agricultural knowledge are magazines (91.2%) and Internet (68.4%). The sources of purchasing agricultural books are bookstores (84.2%), government agricultural institutes (42.1%) and internet bookstores (26.3%). 63.2% of the visitors often visited Tainan DARES website, and 84.2% of them ever browsed our publications on line. In the satisfaction evaluation, the “instruction of purchasing procedure” and “total evaluation” got highest points, while “convenient to pay” and “service efficiency” got relatively low points, which are the targets we need to continue to work on. The advantage of this on-line purchasing website is that consumer can buy books immediately. The problems encountered includes: the money will directly transfer to government account , and there is no way to refund; the postage charges are paid by regular budget but the income goes to account, therefore, the more we sell, the more money budget we consumed; it is hard to control stock when books are both for sell and for extension; it may cause some problems if there is no clear cut about who should pay and who can get free for extension purpose.

Key words: Publication, Internet, On-line purchasing


 

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